Because it connects businesses with customers online, digital marketing is essential. It is applicable to all industries. Through SEO & PPC, social media with social media marketing and email marketing, it connects businesses to their ideal customers.
Every business requires digital marketing. Digital marketing is a great option for businesses.
Digital marketing is significantly less expensive than traditional marketing methods. Prices will vary depending on the type of marketing you are doing, but advertising spend is generally lower than other types.
2. Mobile Access
You might not be aware that 77 percent of American adults have a smartphone. They are more likely to use their smartphone for news, social media, and many other activities. You can reach them through digital marketing while they are doing this. Remarketing ads, text and email marketing, as well as social media, allow you to be in front your audience even though they are using many different apps on mobile phones.
High-quality digital marketing can be used in many ways, including email marketing, banner ads, content marketing and social media posts. You can open up many possibilities for future publicity strategies by learning how digital marketing can be creative. You can also test and stop poorly performing campaigns right in your browser.
Most consumers shop online for almost all their purchases. Digital marketing allows you to appeal to these consumers and expand your reach. You can increase brand recognition and sales with Google Shopping Ads or brand awareness campaigns.
Multimedia marketing materials, which include audio and video clips, are more popular with customers. Digital marketing is much easier than other types of publicity. This is why it is so important.
Digital marketing allows you to communicate directly with customers who view your content via social media posts, messages, reviews and website comments. It shows your customers that you care about their opinions and makes them feel valued and part of the community. This allows you to collect valuable information about customers’ reactions and preferences.
Digital marketing allows you to track customers’ activities and communicate with them. It is possible to track which ads they have seen and what content they have viewed before they make a purchase. This allows you to determine which marketing strategies are most effective and helps you refine your strategy.
Digital marketing allows you to comment on current issues or controversies relating to your product, industry, and/or your industry. You can become an authority on these topics and make your readers trust you. They will return for more information and ultimately purchase from you. You can present yourself as an industry expert and instill trust in your company through digital marketing.
9. Influencer Engagement
Many of the most influential people in contemporary culture are active online and through social media. You can interact with these influential figures and gain their respect through digital marketing. If you play your cards well, you can convince them to endorse you. This will allow you to get their attention and encourage customers to follow you.
10. Print Enhancement
You can expand your print marketing efforts with digital marketing. Online content can be written to explain claims made in print ads. This will allow you to go deeper and maximize the effectiveness of all publicity forms. It also allows you to integrate your campaigns.
Why choose digital marketing takeaways?
Digital marketing offers many benefits for businesses:
- Marketing efforts can be more flexible and cost-effective with lower costs
- Consumers who shop online or rely on their smartphones for their purchases have access to information
- Ability to speak authoritatively on industry or product-related topics
- This is your chance to interact with influential people, gain their respect, and get them to endorse you company
- Multiple media options available for your marketing
- Tracking customers’ purchases
Contact Ballantine to learn more about the importance and art of digital marketing and how we can help you develop a strategy.
This article was originally written in February 2017 and has been updated since then.
In the past, marketing campaigns were primarily developed and implemented by placing ads on radio and television, as well as print ads in magazines and newspapers. Businesses now have the ability to reach their target market and expand their reach through digital marketing strategies, even as commerce shifts more towards a digital marketplace.
Digital marketing is essential for any modern brand who wants to succeed in today’s business climate. Even if you are already getting great results from traditional print ads, this doesn’t mean you should abandon them. Your business can optimize your campaigns by combining digital marketing tactics with traditional marketing strategies.
Don’t believe us? Digital marketing works regardless of industry and company size, according to statistics and industry trends. We will be highlighting the top 10 reasons your brand should use digital marketing to connect with customers and attract new leads.
1. Digital is becoming more popular with modern consumers.
Modern consumers are increasingly shifting towards a digital experience for shopping and researching. Google and other search engines are still the most used channel for consumer research. Consumers are often at the beginning of their customer journey, or ready to purchase. They use search engines to find information and research specific brands. Companies must be visible in these searches to engage customers and influence their buying decisions.
Although search is a key digital marketing tool, it is not the only one that modern consumers use to make informed buying decisions. Blue Nile Research found that between 79 and 82 percent consumers use search engines, brand websites, and customer reviews to conduct their research. To find new products and solutions, between 14 and 25% use social, mobile, and blogs. These digital marketing strategies work together to help you brand provide information to consumers looking for similar products and services to yours. These digital marketing strategies can be a missed opportunity for you to reach these customers if you don’t engage.
Digital marketing strategies will be more important as more consumers use smartphones and other mobile devices to make their buying decisions. Marketers should strive to reach consumers in their time of need. This could be as simple as finding a good restaurant to eat on the bus, or searching for the best vacuum cleaner to replace their broken vacuum. Digital marketing is a great way to reach consumers looking for similar products and services at the right time.
2. Digital marketing strategies can be affordable.
Even large companies with huge marketing budgets should be aware of where they are spending their marketing dollars. Digital marketing offers many benefits. They are affordable and efficient. Email, social media, and SEO-driven content marketing can be used to market businesses at a fraction the cost of traditional print advertising.
Digital marketing strategies are often more cost-effective than traditional methods, and they can also provide attractive ROI for business owners. Content marketing is actually 3 times cheaper than traditional marketing strategies. Marketing professionals who regularly publish valuable and relevant blog content are 13x more likely to see a positive return. The best digital marketing tactic isn’t just affordable content marketing. Digital marketing can help you get more value for your money.
Marketers and business owners can optimize their marketing budget by investing in less expensive tactics that have a positive return on investment. While implementing digital marketing strategies that are affordable can help business owners save money, they still have the ability to spend funds on campaigns that require traditional marketing materials. These digital marketing strategies are affordable and efficient, which helps businesses maximize their marketing budget.
3. It’s easy to track your digital campaigns and monitor them.
Modern marketers need a way to monitor the success of their marketing campaigns. This allows brands to see which marketing strategies are working and which ones aren’t. Companies can use this information to measure their return on investments and identify areas for improvement. These tasks are made easier by digital marketing, which takes the guesswork out tracking and monitoring campaign success.
Marketers and business owners have the benefit of digital marketing, which allows them to access a wide range of campaign data. Easy-to-use software and tools for digital marketing analytics allow marketers and business owners to test different ads to determine which resonates with their target audience. Traditional marketing strategies require that you wait for the campaign to end before you can review the results. Digital marketing analytics tools let you see the performance of your campaigns and make changes right away.
Brands can get more from their marketing budget by being able to closely track and monitor the success of digital marketing campaigns. You can make adjustments to your campaigns to improve them before spending more money on ineffective strategies. You can optimize your marketing budget by reviewing the analytics regularly and allocating more money to the most effective tactics.
4. Through digital marketing channels, your brand can offer a more interactive experience.
Companies can also use digital marketing channels to offer a more personal experience with interactive video ads and targeted product recommendations. Online video is quickly becoming a regular part of people’s daily lives. Cisco predicts that video will account for 80 percent of all internet traffic by 2019. This is in addition to 85 percent of U.S. traffic. This is a huge opportunity for brands to reach their target audience. Online video can be used by businesses to attract the attention of their mobile audience, inform, entertain, or engage their target consumers.
Personalization is best achieved by product recommendations. This will encourage repeat sales, cross-sell and up-sell for your existing customers. A personalized shopping experience is a great way to make a purchase. In fact, 56 per cent of consumers will buy more from brands if it’s possible. Digital marketing can provide businesses with personalized recommendations based upon user behavior. Email and social ads can be used to target current customers and offer personalized recommendations based upon browsing and past purchases.
Digital marketing also allows you to reach out to customers who have visited your website, placed their order, but left without buying. Remarketing ads can be used on social media to increase sales and remind customers why your brand is so special. Reserving personalized ads to customers who haven’t yet purchased can help you stay in their minds and encourage future purchases.
5. You can be part of the conversation by using digital marketing channels.
Social media marketing allows you to participate in the online conversation about your company. It has been clear that social media is here for the long-term, and not just for young people. According to research, 79 percent of internet users in America have Facebook accounts and 68 percent have profiles. These stats show that brands have a great opportunity to reach their target audience and start a conversation via social media.
Furthermore, consumers use social media sites often and are often influenced or influenced by the information they find on them. Ironpaper estimates that social media influences 93 percent to 100 percent of shoppers’ purchasing decisions. This shows how powerful social media can be in influencing consumer buying decisions. Social media engagement can make a big difference in the final purchasing decision of a consumer, whether they are reading reviews on Facebook or seeking advice from their family and friends.
Social media marketing can be used by businesses to engage in online conversations about their brand. Brands can build stronger relationships with their customers by engaging and sharing valuable content. They can also start conversations with potential leads through consistent engagement. Brands can improve customer service by answering customers’ questions on social media. This will help to build a better online reputation.
6. You can react to emerging trends with digital marketing.
You can respond in real time to current trends with digital marketing. This allows your business to take advantage of consumers’ responses to current topics, trends, and technologies. Digital marketing allows you to stay on top of your game, whether you’re using the latest technologies to reach customers, engaging in conversation about current events, or using popular platforms to deliver targeted ads content. Businesses can take advantage of the current trends to increase their online visibility and reach more customers and leads by taking advantage.
This is one example of how digital marketing channels like blogs and social media can be used to provide relevant and useful content about current trends in your industry. There will always be new trends in your industry, no matter what product or service you offer. Digital marketing allows you to respond in real time to these trends by engaging in conversations or delivering targeted content that addresses the needs of your target customers. This will help you build brand loyalty and position your company as an industry leader.
Digital marketing is instantaneous, which allows you to quickly respond to these trends. Digital marketing is quicker than traditional marketing materials. You can use SMS marketing or blog publishing to quickly communicate your message to customers or leads.
7. You can increase your business’ reach significantly
For reaching specific audiences, traditional marketing materials can be very effective. Radio and television advertisements can be an effective way to reach a specific audience. Print ads in magazines and newspapers are another effective way to reach the targeted audience who read these publications. Digital marketing is a great way to reach more people, or expand your reach beyond the targeted audience.
The United States has many consumers who are searching online for information on products and services, or seeking out brands that could help solve their most pressing problems. You don’t have to limit your reach only to local consumers. You can reach a wider audience with digital marketing tools if you offer a product or service that is likely to be of interest to a larger group.
Digital marketing offers new ways to reach your target audience. Traditional marketing might involve placing a printed ad in a magazine, which is likely to be read by the most likely buyers of your product or service. This is a great way for you to get exposure in your market and build brand awareness. There is a chance that not all consumers in your target market will be reached by this publication. Digital marketing is the answer. Digital marketing allows you to reach more people in your market. You can reach consumers through targeted blog content, relevant social media platforms and search engine marketing.
8. Brands can use digital marketing to improve customer relations.
Digital marketing is essential for modern brands because it allows them to build better customer relationships. Digital marketing is able to communicate with consumers in two ways. This allows brands to quickly address consumers’ concerns and foster brand relationships by engaging with them.
Social media can be a powerful tool to improve customer relationships. Brands can use social media platforms such as Twitter and Facebook to engage customers in meaningful and authentic ways. Customers will often use social media to contact businesses with questions and concerns. Social media’s fast pace allows businesses to quickly address customer questions and concerns before they escalate. Social media can improve customer service and lead to repeat business.
Social media and digital marketing are great tools for customer service. They can also be used to improve customer relationships. This allows brands to get to know customers better. Companies can gain a better understanding of their customers and leads by engaging with them on their website, blog, or social media. Brands can develop better products and services by understanding their customers’ most pressing issues. This not only improves customer relations but also boosts overall sales.
9. Combining digital marketing techniques with traditional print marketing is a winning combination.
Many businesses believe that digital marketing is the end of traditional marketing. Combining the two allows you to attract and engage your customers. To achieve success with integrated marketing strategies, it is important to recognize the strengths of each tactic and use them to your advantage to maximize results.
Modern brands often combine traditional marketing techniques like print ads with digital marketing strategies like social media to increase the effectiveness of their marketing campaigns. Print and TV ads can help build brand recognition and keep you top of mind within your target market. Digital marketing techniques like SEO, blogging, social media and Twitter can help you provide more targeted content that educates and informs your audience. Some consumers are more responsive to certain types of marketing than others. While both of these marketing strategies are effective and valid, combining them can create a stronger strategy that covers all bases.
10. It’s what your competitors are doing!
It is essential to keep up with your competition if you want your industry to be competitive. Many of these companies are using digital marketing strategies to engage customers and reach new leads. Content Marketing Institute reports that 76 percent and 88 percent respectively of B2C marketers use blogging as a content marketing strategy to reach their target market. Consumers have come to expect digital engagement from brands they purchase, as digital marketing is a major channel for reaching and engaging customers.
Modern brands use paid digital marketing strategies to reach their ideal customers online, in addition to organic traffic. According to a report, 66 percent of B2B marketers use SEM. This makes it the most popular paid marketing tactic for B2B companies. 64 percent of B2C marketers also believe that SEM is the best form of paid marketing. Paid channels such as search and social media ads are as crucial to a brand’s digital marketing strategy than those that drive organic traffic.
Brands are using digital marketing strategies to reach customers. They are also increasing their spending on these strategies. E-Marketers’ 2016 forecasts predict that digital advertising spending will rise to $23 billion by 2020. Digital marketing is here to stay, it is evident. There is a high chance your company will fall behind if you don’t integrate digital marketing strategies into your overall marketing strategy.
Although we could write a book about all the benefits of digital marketing for your brand, the 10 reasons listed above should suffice to get your attention. You may be missing out on an opportunity to reach more customers and build stronger relationships with existing customers if you don’t have a digital strategy.